Khloe Kardashian is turning up the heat for the launch of her latest fragrance, locking lips with a shirtless male model in a steamy new campaign.
The reality star, 41, got cozy with the chiseled hunk during a beachside shoot promoting XO BLUE, the third scent in her solo XO Khloé fragrance collection.
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The Keeping Up With The Kardashians alum showed off her toned figure in a blue one-piece swimsuit.
She also modeled a beige crochet bikini top and matching bottoms paired with unbuttoned low-rise pale blue jeans.
XO BLUE officially launches on June 14. The campaign arrives after Kardashian revealed she hasn't had sex in five years following her 2021 split from Tristan Thompson.
"'XO BLUE is the perfect way to kick off my birthday," Kardashian said in a press release.
"It's like a vacation in a bottle! Creating this third fragrance was so much fun, and I wanted a scent that captures the energy and happiness of being on a crystal blue beach but lasts all year—bright, effortless, and full of anticipation.
"To me the first breath of ocean air with the sun reflecting on the water – it's pure magic."
Khloe also shared her excitement on Instagram, "XO Blue is all about vacation, escape and fun – a feeling I never want to end 🩵 I am so excited to share this campaign with all of you and hope you let XO BLUE transport you away 🩵."
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The video was directed by Greg Swales, while Chevy Tyler served as cinematographer. Designed in an ocean-blue bottle, the fragrance is described by Kardashian as "vacation in a bottle."
The scent takes inspiration from tropical destinations including Turks and Caicos and the Bahamas.
Created in partnership with Luxe Brands, the launch expands Kardashian's fragrance portfolio with a scent embracing "evocative luxury."
Crafted alongside dsm-firmenich perfumer Clement Gavarry, XO BLUE opens with lychee and bergamot before revealing notes of magnolia and creamy coconut.
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"'Khloé has an incredible instinct for what her community wants before they even know they want it,'" said Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands.
"'With XO BLUE, we've captured a specific kind of effortless glamour. It's not just a fragrance; it's a mood—elevated, radiant, and transportive to an emotional connection or experience.'"
Tony Bajaj, CEO of Luxe Brands, added: "'The expansion of Khloé's fragrance empire is a testament to her authenticity. XO BLUE represents the next chapter of our partnership, pushing the boundaries of prestige-meets-accessible beauty.
"We are thrilled to bring this evocative new scent to her fans worldwide!'"
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