Hailey Bieber has set social media ablaze after starring in one of her raciest campaigns to date.
The model, 29, showed off her sculpted figure while posing in pieces from Kim Kardashian's Skims collection, with several of the photos quickly going viral online.
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One image featured Hailey wearing a white bra that slipped down her shoulders, while another saw the Rhode founder displaying her toned physique in a nude thong.
The revealing campaign sparked a flood of reactions from fans and critics alike.
"Hailey's face card never ever declines," one admirer wrote.
Another joked: "She is so insanely hot, I will never buy Skims though."
The campaign also caught the attention of husband Justin Bieber, who shared one of the sultry photos on his own social media account.
His post prompted praise from some followers, with one writing: "Justin showing off his wife… A REAL HUSBAND."
Not everyone was impressed, however.
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Some social media users argued that Hailey's campaigns have become repetitive, with one critic commenting: "Hailey Bieber is selling the same basic girl aesthetic for more than a decade. I feel like I've been seeing the same photo of her regardless of what she is promoting."
Others took aim at the model personally, with one writing: "Another nepo baby with an overinflated sense of self worth."
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A number of commenters also questioned whether the images had been digitally altered.
"Those pictures are so heavily photoshopped the original model could have been your mother," one social media user claimed.
Despite the mixed reaction, the campaign generated plenty of attention, with fans continuing to debate the striking images across social media.
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