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    Bindi Irwin jokes about brother Robert's underwear campaign

    Bindi Irwin shares reaction to Robert’s steamy shoot as family weighs in on campaign
    By Andre Adebola, Reporter12:41 PST, Dec 8 2025Updated:12:43 PST, Dec 8 2025
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    Robert Irwin
    Rob sent pulses soaring with the new snaps (Picture: Instagram)

    Robert Irwin has caused a stir with his underwear campaign for Aussie brand Bonds, and Bindi Irwin has finally spoken out.

    The 22-year-old wildlife star's steamy photos landed earlier this year in the US, turning heads and sparking headlines.

    Read more: Rebel Wilson and wife Ramona Agruma expecting second child

    On The Apple and The Tree podcast this week, Robert revealed that his sister was left speechless when she first saw the images.

    Robert Irwin
    Rob wore the tight-fitting boxer briefs (Picture: Instagram)

    He said, "When I showed Bindi and the fam the photos for the first time, it took a minute before you even said anything," adding that she looked genuinely shocked.

    Bindi, 27, quickly reassured him, saying, "But I'm very proud of you," before joking about his new tagline.

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    "I think the new slogan is 'Clothes off for conservation,'" she quipped.

    Robert was clearly entertained, replying, "Clothes off for conservation. I like that."

     

    View this post on Instagram

     

    A post shared by Robert Irwin (@robertirwinphotography)

    Their mother Terri, 60, has also weighed in on Robert's modelling debut, according to New Idea.

    A source told the publication that Terri was "a little surprised" by her son's decision to go shirtless for the shoot.

    The insider added that Terri "voiced her concerns" because the campaign didn't align with the family's carefully maintained, family-friendly image.

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    Andre Adebola, Reporter
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